Real life is great teacher: a little happening can explain the meaning of ‘stakeholder engagement’ better than a long article…
I send a dozen important emails and within seconds I receive an “out of office with limited access to email” message from three of the recipients.
I take note of the phone number they provide and plan to call them later.
Then I start receiving answers and the first three are from the “out of office” group!
Even though I know that this small sample has no statistical significance, I can’t avoid being impressed.
These people performed 3 key actions:
- informed me that I might have to wait for their answer
- gave me an alternative phone number, in case I deemed the issue urgent
- checked their mail anyway and answered
For these people I am a stakeholder and they successfully engaged me.
Stakeholder engagement is about doing not about talking.
These people care.
P.S. I just wonder why I put so much effort into developing my online course Stakeholder Management for Project Managers 🙂